one example in healthcare, when the retail clinics, these minute type clinics that appeared in cvs and walgreens and so forth came up, very early on they set very rigorous metrics for what a quality member in their association would look like which created some certainty that state regulators could allow them in to say, hey, we're going to get better outcomes in these variety of health indicators. we'll not treat these health conditions over here. we don't promise that we do that. we don't attack that problem. by doing that, getting together and defining that, it allowed them to go up. what is interesting, john bailey wrote a piece for the collection we've done together where in other sectors the suspicion of for-profits isn't really present from government dollars. it is interesting in energy, health care, space questions, we routinely contract and use federal dollars to work with for-profit providers and no one really thinks about whether it is an issue or not. my guess is that is partially something about a notion of innocent children but also partially pause we haven't had these bi